"Zita's creative direction and exceptional design skills have been instrumental in shaping our brand identity. From the very beginning, she brought clarity and vision, ensuring that our branding was not just cohesive but also truly distinctive in the space. Her guidance allowed us to maintain a recognisable and impactful presence across all channels, enhancing our brand recognition, and leading to campaigns that really resonated with our audience. Zita has an incredible ability to combine creativity with strategic thinking. I often found myself fielding questions about who was behind our visuals because her designs were so distinctive and became a signature of our brand. It wasn’t just about the final outcome, it was the thoughtful and innovative approach she applied to every project that made a real difference. On a personal note, working with Zita was an absolute pleasure. She brought such positive energy, calmness, and professionalism to every interaction. Zita has not only been a trusted creative partner but has also become a dear friend. I feel incredibly fortunate to have had the opportunity to collaborate with someone of her caliber, and I couldn't recommend her more highly."

"Working with Zita Fernandez was a transformative experience during a pivotal time when I was rediscovering my business. Her creativity and professionalism were instrumental in helping me develop a refreshed aesthetic that aligned with my evolving vision. Zita not only elevated our design approach but also established brand guidelines that continue to shape our visual identity today. Her influence on the team and the brand is something we still greatly value."

"I cannot say enough great things about my experience working with Zita! During the Brand Design collaboration, Zita gave us many avenues to explore until we reached a final design. Our requests were always taken on board and integrated into the brand design swiftly. The feedback from clients and friends was beyond our expectations and we were able to create more meaningful connections with likeminded people.  Zita is warm, professional and patient bringing the perfect balance of professional and personable. Working with her feels like working with an old friend and I hope you get the opportunity to do so!
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I’ve worked with Zita for the past five years, and she’s been with me through every brand and business I’ve been a part of, whether in-house or as a contractor. From Parlour X to Modibodi, Aède, and Willow, she’s played a key role in shaping the visual identity of each brand. Zita’s creativity and technical skills run deep, as does her love for fashion and cultural trends, and she’s consistently helped elevate each brand’s presence and customer engagement.

She’s not just a true creative —she’s also a total joy to collaborate with. Intuitive, reliable, and incredibly quick, she delivers quality work without missing a detail. Zita understands 'brand' and how to distil that essence into consistent, compelling assets across every touchpoint and format.

Over the years, she’s built a strong understanding of the marketing mix and the competitive landscape, which is so valuable. Having someone who’s both strategically minded and super creative is a rare find.

After working in the industry for over two decades and collaborating with plenty of creative suppliers, Zita remains my go-to designer. It’s so hard to find someone who’s the perfect mix of creative, technical, and strategy.