My name is Zita, I am a multidisciplinary creative based in Sydney, operating globally.
I collaborate with ambitious clients to create high-end brand identities and visual strategies, emphasizing minimalist elegance and innovative design. With a comprehensive suite of services, I develop distinctive brand identities, artistic direction, and cutting-edge graphic design that elevate brands in the luxury market.
Growing up in the heart of Paris, I was immersed in a culture rich in artistry, fashion, and innovation. This vibrant heritage fuelled my passion for creating designs that resonate deeply and connect authentically. I believe every brand has a unique story to tell, and I aim to bring those narratives to life through compelling visual experiences.
Sydney Design Awards 2024
GOLD
Graphic Design, Three Dimensional
SILVER
Graphic Design, Identity & Branding - Food
Words.
"Zita's creative direction and exceptional design skills have been instrumental in shaping our brand identity. From the very beginning, she brought clarity and vision, ensuring that our branding was not just cohesive but also truly distinctive in the space. Her guidance allowed us to maintain a recognisable and impactful presence across all channels, enhancing our brand recognition, and leading to campaigns that really resonated with our audience.
Zita has an incredible ability to combine creativity with strategic thinking. I often found myself fielding questions about who was behind our visuals because her designs were so distinctive and became a signature of our brand. It wasn’t just about the final outcome, it was the thoughtful and innovative approach she applied to every project that made a real difference.
On a personal note, working with Zita was an absolute pleasure. She brought such positive energy, calmness, and professionalism to every interaction. Zita has not only been a trusted creative partner but has also become a dear friend. I feel incredibly fortunate to have had the opportunity to collaborate with someone of her caliber, and I couldn't recommend her more highly."
Ruth RobalinoFounder & CEO - Aéde Wellness
"Working with Zita Fernandez was a transformative experience during a pivotal time when I was rediscovering my business. Her creativity and professionalism were instrumental in helping me develop a refreshed aesthetic that aligned with my evolving vision. Zita not only elevated our design approach but also established brand guidelines that continue to shape our visual identity today. Her influence on the team and the brand is something we still greatly value."
Lorena GaxiolaFounder & CEO - Lorena Gaxiola PTY LTD
"I cannot say enough great things about my experience working with Zita! During the Brand Design collaboration, Zita gave us many avenues to explore until we reached a final design. Our requests were always taken on board and integrated into the brand design swiftly. The feedback from clients and friends was beyond our expectations and we were able to create more meaningful connections with likeminded people. Zita is warm, professional and patient bringing the perfect balance of professional and personable. Working with her feels like working with an old friend and I hope you get the opportunity to do so!
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Kayla SampleyCo-Founder & CEO - Bayside Billing